I strive to give meaning to my daily actions. This starts with a personal commitment and rational, more responsible consumption. You can’t hope to engage other people in this approach unless you have strong personal convictions yourself.
As a father of three kids, my greatest reward is that my children say they are proud of me. The support of my family is what keeps me going day after day. Moreover, it is extremely rewarding when a local authority we have worked with thanks us for what we have done and the results we have achieved; it provides confirmation that our approach and our convictions are meaningful.